Simple, instant tools to plan and sanity-check your Google Ads — built for local businesses by a specialist who runs these accounts every day. No sign-up, no stored data, just answers.
Work out the monthly budget you need to hit a lead target — plus the cost per lead and clicks it takes to get there.
Open calculator →See whether Google Ads pays off: your ROAS, new customers, revenue and cost per customer from the spend you put in.
Open calculator →Project your leads and cost per lead from spend, clicks and conversion rate — and see how it stacks up against a healthy range.
Open calculator →Find the ROAS you need just to break even (from your profit margin) — and check whether your current return is actually profitable.
Open calculator →Work out the most you can afford to pay per lead and per customer — the number to set your bids and Target CPA by.
Open calculator →See what a customer is really worth over their lifetime — revenue and profit — so you know how much you can spend to win one.
Open calculator →See your all-in monthly cost — ad spend plus management — and whether a percentage or flat-fee model is cheaper for your budget.
Open calculator →They answer different questions, and they work well together:
Start with the Budget Calculator — it tells you how much to put in to hit a target number of leads.
Use the ROI Calculator — it turns that spend into customers, revenue and a ROAS figure, so you can judge the return before you commit.
Yes — every tool here is free, runs entirely in your browser, and needs no sign-up. Results are instant and nothing you type is stored.
They're solid estimates based on the numbers you enter. Real-world results depend on your market, competition and tracking — treat the output as a starting point, then refine with live account data.
I'll look at your actual account, tie the numbers to a real goal, and tell you honestly whether Google Ads is the right move — no pitch, no obligation.
See If We're a Fit →