Privacy Policy

Last updated: [DATE]

Action required: replace every [BRACKETED] placeholder (legal entity name, address, contact email, jurisdiction, retention periods) and have this reviewed for the laws that apply to your business before going live.

This Privacy Policy explains how [LEGAL ENTITY NAME] ("PPC Folks", "we", "us") collects, uses, and protects the personal information you provide when you request a free Google Ads review or otherwise contact us through this website.

1. Who we are

The data controller is [LEGAL ENTITY NAME], [REGISTERED ADDRESS]. For any privacy questions, contact us at [CONTACT EMAIL].

2. What information we collect

Information you give us via our contact form: your name, email address, website URL (optional), Google Ads account ID (if you provide one), and the answers you select about your advertising (whether you run ads, budget range, goals/frustrations, and industry).
Information collected automatically when you use the site: IP address, device and browser type, pages viewed, and referral source, collected through cookies and analytics tools (see Section 7).

3. How we use your information

To prepare and deliver the Google Ads review you requested.
To contact you about your enquiry and discuss whether we can help.
To respond to your enquiries and provide the resources you ask for.
To measure and improve the performance of our website and advertising.

4. Legal basis for processing (GDPR/UK GDPR)

Where this applies to you, we rely on: your consent (which you give via the checkbox on our form, and may withdraw at any time); our legitimate interests in responding to enquiries and running our business; and taking steps at your request prior to entering into a contract.

5. How we share your information

We do not sell your personal information. We share it only with service providers who help us operate (for example, our form/email provider, CRM, and analytics/advertising platforms such as Google), and where required by law. These providers process data on our behalf under appropriate agreements.

6. Data retention

We keep your information only as long as necessary for the purposes above, typically [RETENTION PERIOD, e.g. 24 months] after our last contact, unless a longer period is required by law. You can ask us to delete it sooner.

7. Cookies & analytics

We use cookies and similar technologies, including Google Analytics (GA4) and Google Ads conversion tracking, to understand site usage and measure ad performance. You can control cookies through your browser settings. [If you operate in the EU/UK, add a cookie consent banner and link your cookie settings here.]

8. Your rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information, to object to or restrict its processing, and to withdraw consent. To exercise any of these rights, email [CONTACT EMAIL]. You may also have the right to complain to your local data protection authority.

9. Data security

We use reasonable technical and organisational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Changes to this policy

We may update this policy from time to time. The "Last updated" date above reflects the latest version.

11. Contact

[LEGAL ENTITY NAME]
[REGISTERED ADDRESS]
[CONTACT EMAIL]