Every lead your competitors get could have been yours. I'll help you turn wasted ad spend into qualified leads.
Unscripted video reviews from real clients — plus what others have written.
"Since partnering with Lucas, our leads from Google Ads have grown by over +20% every single year for three years running. The combination of proper conversion tracking and a rebuilt landing page made a real difference — we finally know exactly where our leads come from, and the numbers keep going up."
"In the same period this year we've booked more than four times the conversions we had last year — up over 300% — and the wild part is our cost per conversion barely moved, just ~12%. So we're getting roughly 4× the results for almost the same cost each. Lucas explained every number in plain English, and we finally trust what the account is telling us."
"Year on year, same months, we're up nearly 60% on bookings — and we scaled that without our cost per booking running away from us; it only ticked up around 13%. For a limo business that's huge: more rides booked, predictable numbers, and finally someone who shows us where every dollar goes."
"Working with Lucas is a truly professional experience, backed by deep expertise. What I appreciate most is his rare ability to spot the industry-specific details and technical nuances that make a huge difference to advertising performance. He genuinely cares that campaigns contribute to the business's success — I sincerely recommend him to anyone looking for a competent partner in Google Ads."
"If you're looking for someone who consistently delivers results with Google Ads, Lucas is an excellent choice. He knows how to get more out of campaigns while working within the same budget, and he communicates clearly about what makes sense and what doesn't. A major advantage is his approach: results first, then scale."
"Same months last year vs this year, our bookings more than tripled — up over 200% — and at the same time our cost per booking came down by about 60%. More than three times the rides for less than half the cost each. Lucas turned an account that was bleeding money into our best channel, and he explains it all in plain English."
Most owners who reach out have already been let down once — paying every month, yet unable to say what's working, what's wasted, or why the phone stays quiet. That's not a failure on your part. It just means no one has shown you the full picture yet. See how many of these you recognise.
The money goes out every month, but the phone isn't ringing — and no one will tell you why.
A PDF full of acronyms — impressions, CTR, Quality Score — that never answers the only question: am I getting customers?
Your account manager juggles 80 clients. Questions go unanswered, and the smallest change takes weeks.
You can't see which keywords or ads bring in the leads — so you can't fix what's broken.
Plenty of traffic, but the form just sits there. You're paying for the wrong visitors, click after click.
You search your own service area and can't find your ads — while your rivals sit right at the top.
I'm Lucas — not an agency, not a rotating team, not a queue of junior managers. I work with a handful of local businesses at a time, because that's the only way to genuinely move the needle on calls and bookings. You get my direct attention, my judgement, and a straight answer every time you ask.
I know how local searchers behave, which keywords drive calls versus window-shoppers, and how to dominate your service area — not just rank nationally.
Every month you'll see one clear number: how many calls and leads your ads generated, what they cost, and what I'm doing next. No jargon, ever.
You work directly with me — never a junior account manager. You'll hear from me before you ever need to chase.
No black box, no hand-offs. From local campaign build and conversion tracking to wasted-spend cleanup, smart bidding, landing pages and plain-English reporting — it's all managed personally. You'll always know what I'm doing, why it matters, and the single number that proves it: how many leads came in, and what they cost.
Show up the moment someone nearby searches for what you sell — and skip the tyre-kickers three towns over.
Know exactly which clicks become calls, form fills and booked jobs — no more guessing where leads come from.
I find the keywords, devices and areas quietly burning your budget — and shut them off so every dollar works.
Turn more of your clicks into real enquiries with pages built to book — not just look nice. (Like this one.)
Your budget chases real leads, not vanity clicks — bids and spend adjusted as the data comes in.
One clear number each month: how many leads came in, what they cost, and exactly what I'm doing next.
⏳ As a one-person shop, I only take on a handful of new clients each month.
See If We're a FitA few of the accounts I run for local businesses — with concrete results, year over year.
Simple, transparent, and built around your business. Here's exactly what happens after you reach out.
Tell me about your business in 60 seconds. I dig into your account (or map out a fresh setup) and pinpoint exactly where money's leaking.
On a 30-minute call I walk you through what's working, what's wasted, and the fastest path to more leads — yours to keep either way.
If we're a fit, I run and optimise everything — no long contracts. You get more calls and bookings, and one clear report each month.
I run campaigns for local businesses across many trades — built around each one's quirks, seasonality, and the keywords that actually drive calls. Find the guide for yours:
I'm Lucas, a Google Ads specialist who helps local businesses turn wasted ad spend into a steady flow of qualified leads. After years of watching small business owners hand their budgets to agencies that treated them like account numbers, I decided to do things differently. I work with a small number of clients at a time, manage every campaign personally, and treat each advertising dollar as if it were my own. If you're weighing up what a Google Ads specialist does and how to hire one, that page walks through it in plain English.
My approach is simple: clear strategy, honest reporting, and measurable results. I dig into the data behind every click, refine targeting until the right customers find you, and explain everything in plain language — no jargon, no smoke and mirrors. Whether you're launching your first campaign or rescuing one that's draining your budget, I focus on the metrics that actually grow a business: calls, bookings, and revenue. Great marketing should feel like a partnership, and I'm genuinely invested in seeing the people I work with thrive.
With 15+ years in Google Ads and $2.5M+ in ad spend managed, I cut my teeth on the big stage before focusing on local businesses — helping manage campaigns for some of the world's best-known brands, including Victoria's Secret, Regus, DKNY, and Interflora. It's that enterprise-level experience I now bring to growing local businesses — without the agency overhead or the rotating account managers.
No pitch in disguise, no canned slide deck. You get a straight conversation with the person who'd actually run your account — and an honest take on whether Google Ads is working for you.
A straight read on your ad spend — I'll show you where budget tends to leak for businesses like yours, and what's likely costing you leads.
Honest advice, not a sales script — if I don't think I can help, I'll say so and point you somewhere better.
A clear next step — what I'd focus on first to get you more calls, in plain English with zero fluff.
A realistic feel for the opportunity — what more leads could actually look like for a business like yours.
A real conversation with me — a quick 30-minute call, one specialist start to finish, never a rotating account team.
Takes 60 seconds. I'll personally be in touch within one business day.
Based on my experience, Google Ads campaigns under $2,000/mo typically don't generate enough data to optimise effectively for local businesses.
I want to make sure every client I take on gets real results — not just spends money. Drop your email below and I'll send you free resources to help you grow:
I've received your details and I'll personally be in touch within one business day.
After you reach out, I'll review your business and get back to you within 2–3 business days. Then I'll set up a quick 30-minute call to walk you through what I found and answer your questions. Total time investment from you: about 30 minutes.
Not at all. If you're already running ads, I'll review your existing campaigns. If you haven't started yet, I'll show you exactly what a smart setup would look like for your business and what results you could expect.
It's genuinely free with no strings attached. At the end of the call, I'll let you know whether I think I can help. If I can, I'll explain what working together looks like. If I can't, I'll say so and point you in the right direction. That's it.
You keep the action plan no matter what. If you'd like me to implement it, I'll walk you through my month-to-month management plans — no long contracts. If you want to take the plan and run it yourself, I genuinely support that too.
Get a free, honest breakdown of exactly where your budget's leaking — from someone who only works with local businesses. No jargon. No pressure. Just clarity.
See If We're a FitTakes 60 seconds. I'll personally be in touch within one business day.
Based on my experience, Google Ads campaigns under $2,000/mo typically don't generate enough data to optimise effectively for local businesses.
Drop your email below and I'll send you free resources to help you grow: